Selective Perfumery Den Aroma

Global brand strategy, elegant visual identity, and comprehensive brandbook designed for a premium selective perfumery chain.

Brand StrategyIdentityBrandbook

Project Results

+178%

Sales Volume Growth

3.2x

Brand Capitalization

Top-3

Selective Market Share

Brand Transformation

Den Aroma (New premium branding)

3 Atirchi (Old branding)

Loyiha yondashuvi

Premium Rebrending Sirlari

The Challenge

The previous brand '3 Atirchi' was perceived as budget mass-market. In order to enter the premium selective perfume segment and compete with international houses, a complete brand overhaul was required.

Strategic Solution

Jon Branding team conducted a deep market analysis, created the new premium name 'Den Aroma', developed a minimalist yet noble visual identity, and a comprehensive 120-page brandbook standardizing all touchpoints.

The Result

Following the rebranding, the average order value increased 2.5x, and the chain firmly established its position in the selective perfumery Top-3. Visual identity perfectly communicated the premium nature of the brand.

Brand Visual Materials

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